[MouseMan]

Indiantelevision.com's Media, Advertising & Marketing Watch

Promax&BDA Europe announce 2004 award winners
Indiantelevision.com Team
(24 March 2004 5:00 pm)

MUMBAI: The Promax&BDA Europe Awards 2004, celebrating the best promotion, marketing and design campaigns, were announced today at the Cavalieri Hilton Hotel in Rome.

At the awards, Promax&BDA Europe senior vice president and MD Carmen Alzner cited the organization's collaboration with i2i Technology on a new online judging initiative.

"This year, some 150 design and promotion experts were able to participate in the judging process, ensuring that each submission and every finalist was viewed and critiqued by a significant jury of industry peers," Alzner said. "Each of those judges joins me in congratulating the 2004 Promax&BDA Award winners for reaching new heights in effective creative expression and design."

At this year's Promax&BDA Europe, Alzner reported a big increase in winning entries from Spain and Germany, which showcased a great deal of creativity and ingenuity in the submitted campaigns. Germany's Premiere Fernsehen GmbH & Co., for instance, won three Gold Medallions for Best On-Air Programme Campaign (Formula One Casting-Show), Best Sports Promo (Formula One - Rockstars) and Best Promo Not Using Programme Footage (Formula One - No!).


In one of the more prestigious categories, Best On-Air Branding, Cartoon Network Europe in Spain won the Gold Medallion (Casillas Revolution 4), while Kultura TV channel in Russia and Spain's Ostra Delta shared the Silver for Kultura TV channel Branding and Eureka! campaigns, respectively.


In other highly competitive categories, Sogecable in Spain won the Gold for Best Editing, while Disney Channel Spain won the Gold for Best Children's Promo and Spain's Framestorming Creatividad won for Best PSA Promo.


Overall, BBC Broadcast picked up six Gold and four Silver Promax&BDA statuettes for a total of ten awards. BskyB also picked up seven awards, three Gold and four Silver. Cartoon Network Europe took home five awards, three Gold and two silver; and Discovery Networks Europe took home three Gold awards.


For a complete list of this year's Promax&BDA Europe Award Winners, click below:

http://www.indiantelevision.com/mam/...r/marmam86.htm

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