Disney's Blast and Disney's Toontown Online subscription cards are now available at Wal-Mart stores nationwide. The cards are supported by AT&T PrePaid Web Cents(R) technology, which provides a new secure payment alternative for consumer purchases of online digital content. These cards enable consumers to easily purchase a subscription to Disney's Toontown Online (
www.toontown.com), the first massively multiplayer 3D online game for kids and families, and Disney's Blast (
www.disneyblast.com), an advertising-free online service that offers more than 100 fun and educational games and activities in a secure, parent-trusted environment.
The Disney specialty cards can be purchased for $9.94 for a one month subscription, with longer membership packages available at reduced rates. Toontown cards will be packaged with a CD Rom of the game assets. Wal-Mart will activate the cards at the point of sale, and they will be ready for use. To use the card, a consumer will log on to Disney Online directly, or through the AT&T PrePaid Web Cents site (
www.webcents.att.com). The consumer will be prompted to enter the serial number and PIN printed on the back of the card to activate their subscription.
'Wal-Mart's massive reach and trusted relationship with family shoppers provides an ideal environment for the distribution of interactive entertainment,'said Ken Goldstein, executive vice president and managing director of Disney Online. 'For parents looking to sample premium products from Disney Online, Wal-Mart offers outstanding value and convenient access to these easy to use cards.'
While Toontown and Blast are both available for direct subscription online, pre-paid subscription cards offer consumers the ability to sample premium content at an affordable price and without the necessity to use a credit card online. They also give consumers with narrowband Internet connections a convenient way to try the game without making an ongoing, upfront commitment to the subscription service.
Toontown, which launched in June, has been hailed as a non violent game alternative and was designed specifically to be safe, appropriate, and fun for kids, as well as adults. It is rated E, for everyone, with comic mischief and cartoon violence. Toontown was nominated for AIAS'2003 PC Massively Multiplayer/Persistent World Game of the Year Award, and received accolades from the 2003 Webby Awards as the People's Voice Award Winner in the Kids Category.
Disney Online
Disney Online (
www.disney.com) produces the number one kids' entertainment and family community destinations on the Internet that consistently reflects the magic that has come to be expected of Disney. Its 'neighborhoods', specifically designed for each member of the family, include Disney's Blast (
www.disneyblast.com) and Disney's Toontown Online (
www.Toontown.com), both premium subscription services, as well as Disney Store, Destinations, Playhouse Disney, Kids Island, Entertainment and FamilyFun.
Disney Online also produces FamilyFun.com (
www.familyfun.com), the premier online family resource for great ideas, practical advice and fun stuff to do, and Movies.com (
www.movies.com), a leading site that provides a broad array of
reviews and information to help movie fans make the right choice on movie night.
Disney Online is a part of The Walt Disney Internet Group, which provides integrated strategic and operational Internet services for The Walt Disney Company's (NYSE: DIS) Internet initiatives.
About AT&T
AT&T (
www.att.com) is among the premier voice and data communications companies in the world, serving businesses, consumers, and government. The company runs one of the most sophisticated communications networks in the United States, backed by the research and development capabilities of AT&T Labs. A leading supplier of data, Internet and managed services for the public and private sectors, AT&T offers outsourcing and consulting to large businesses and government. The company is a market leader in local, long distance and Internet services, as well as transaction-based services like prepaid cards, collect calling and directory assistance. With approximately $37 billion of revenue, AT&T has about 40 million residential customers and 4 million business customers, who depend on AT&T for high-quality communications. AT&T has garnered several awards for outstanding performance and customer service.
SOURCE: The Walt Disney Internet Group
The Walt Disney Internet Group Kim Kerscher, 818-623-3266
Kim.Kerscher@dig.com or mPRm Public Relations Karen DeMarco, 323-933-3399 kdemarco/kwareham@mprm.com
http://www.businesswire.com
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Copyright (C) 2003 Business Wire. All rights reserved.
Oct 23, 2003
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Disney's Toontown Online and Disney's Blast Subscription Cards Available at Retai 
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