Radio Disney and Music Choice announce a strategic alliance to bring Radio Disney programming to digital cable and satellite TV homes and cable-modem subscribers, beginning July 7, 2004. The Radio Disney audio channel will be available on the Music Choice network, which nationally distributes music channels, exclusive shows and concerts. This affiliation boosts Radio Disney's already-powerful presence by providing digital quality music to TV households across the nation. Music Choice leverages Radio Disney's loyal listener base, which is comprised of two highly sought-after demos: kids/tweens and families.
In addition to a 24/7 channel on the Music Choice line-up, the alliance creates a series of exclusive, televised music concerts for DIRECTV and cable systems. Radio Disney and Music Choice have collaborated in the past on exclusive concert events, including PLAY and Stacie Orrico. The latest Radio Disney -- Music Choice concert, "Disneymania In Concert," spotlights artists from the highly successful "DisneyMania" CD series. Performing artists include Raven from Disney Channel's "That's So Raven" and Hilary and Haylie Duff.
"Our new relationship with Music Choice was a natural alliance to further extend Radio Disney's reach," said Jean-Paul Colaco, President & General Manager of Radio Disney. "Our strategy is to give our audience every opportunity to access Radio Disney, regardless of platform. Music Choice is a great, dynamic medium that, when added to our analog stations and satellite radio distribution, makes Radio Disney America's only national, 24 hour audio network for kids and families."
"Music Choice is dedicated to being the most progressive music network by offering a wide variety of music channels that appeal to a broad demographic," said David Del Beccaro, President and CEO of Music Choice. "As music interests continue to evolve, Music Choice consistently positions itself to anticipate and respond to its viewers by periodically implementing programming changes. Through our alignment with Radio Disney, we fortify our commitment to outstanding music programming for kids and families."
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Radio Disney Joins Music Choice Lineup July 7th
Radio Disney and Music Choice Join Forces to Provide Family-Friendly Entertainment to a National Audience
--Posted June 28, 2004
Source: Radio Disney, Music Choice
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