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LPWire: WDIG and KG Telecom Introduce Disney Via I-mode Platform

laughing place.com

Walt Disney Internet Group and KG Telecom Introduce Disney Mobile Wireless Content Via the i-mode Platform

Walt Disney Internet Group and KG Telecom have entered into a cooperative relationship to distribute Disney Mobile wireless content to KG Telecom wireless subscribers. KG Telecom is the first telecom operator to launch Disney Mobile service on the i-mode(R) platform in the Chinese market.

The agreement allows KG Telecom's wireless Internet-enabled mobile phone customers in Taiwan to subscribe for downloadable content such as screensavers and ring tones, based on Disney's lineup of popular characters including Mickey Mouse, Minnie Mouse, Donald Duck, Goofy and Snow White.

Three services will be available at launch:

-- Character Town -- Disney character screensaver downloads

-- Melody Palace -- Ring tones based on popular Disney songs

-- Disney Fan Magazine -- Updated Disney news and information

"This agreement brings Disney content to KG Telecom subscribers whenever and wherever they wish, allowing them to personalize their mobile communication," said Mark Handler, executive vice president and managing Director, International, Walt Disney Internet Group. "KG Telecom is a strong business partner, offering us expanded distribution in the Chinese market."

"We're certain that our subscribers will appreciate this new service and the entertainment value that the use of Disney characters adds to their mobile phone communications," said Leslie Koo, president, KG Telecom. "We're looking forward to working with Walt Disney Internet Group to introduce additional services together."

Walt Disney Internet Group entered the Asian wireless market in the summer of 2000 with the launch of Disney-i on NTT DoCoMo's platform in Japan. Today, it has more than 2.5 million subscriptions in Japan.

About Walt Disney Internet Group

Walt Disney Internet Group (WDIG) provides strategic leadership and operational management for The Walt Disney Company's Internet properties including category leaders Disney.com, ESPN.com, ABCNews.com and ABC.com. WDIG has led the way in developing new forms of interactive content, such as its Enhanced TV service which showcases the convergence of video and interactive programming, and is a market leader in developing and distributing entertainment and informational content to new platforms.

Through relationships with some of the world's largest wireless carriers, WDIG distributes content and services to wireless users under the Disney, ESPN and ABC brands. Steve Wadsworth is president of WDIG, which is headquartered in North Hollywood, Calif., and has operations in Seattle; New York; Orlando, Fla.; Tokyo; and London.

About KG Telecommunications

KG Telecom, which was established in 1997 and provides an advanced island-wide GSM1800 telecommunications service in Taiwan, is a subsidiary of the KOOS Group. In September 2000, KG Telecom launched Asia's first nationwide GPRS network. This achievement further strengthens the position of KG Telecom as a leading wireless broadband access and platform aggregator, providing personalized, high-quality services anywhere and anytime in the region. In November 2000, NTT DoCoMo decided to acquire a 20 percent stake in KG Telecom to jointly provide wireless broadband services in Taiwan. NTT DoCoMo increased its investment to KGT to 21.4 percent of shares in June 2001. KG Telecom is headquartered in Taipei, Taiwan and has more than 1,350 employees with total capital assets of NT$17.4 billion

--Posted July 29, 2002
Source: Walt Disney Internet Group



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