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Disney's Award-Winning MMO for Kids and Families Available on Retail Shelves, Just In Time for the Holidays

Sony Online Entertainment's Platform Publishing(TM), a cross-platform publishing, distribution and marketing label, and Disney Online in association with Buena Vista Games announced today that Disney's Toontown Online, the award-winning massively multiplayer online (MMO) game designed for kids and families, is now available at retail. The family-friendly online game carries a MSRP of $19.99, which includes a two-month subscription to the game service. The retail version of Disney's Toontown Online will come with a CD-ROM disc, a game manual and a Cog poster in the box, as well as access to an in-game kart racer for the newly-added Goofy Speedway kart racing track.

"Toontown Online is fun for players of all ages, and this marks the first time that new Toons will be able to find the game in traditional retail locations," said John Needham, chief financial officer and senior vice president of business development, Sony Online Entertainment. "Toontown Online is a great way for families to play together online. We're very excited that Platform Publishing can help bring this piece of Disney magic to an all-new group of players."

Team up with thousands of players for fun and excitement in Disney's Toontown Online. Disney's Toontown Online is an award-winning multiplayer online game filled with non-stop play, ever-changing adventure and irreverent fun. Players create their own cartoon characters (Toons) and join forces to save the world from the Cogs, humorless business robots who are attempting to turn the colorful, happy world of Toontown into a dark metropolis of corporate monotony. It's always growing, always changing and a wild world of cartoon adventures.

Toontown has been designed primarily for children ages 8 to 12, but is enjoyed by kids and adults of all ages. Player feedback reveals that many families are playing the game together, with parents enjoying the game as much as their children. Unique in the game industry, players are evenly split between boys and girls. Toontown has received multiple awards, including Computer Gaming World's MMORPG of the Year in 2003, a 2003 Parent's Choice award, and the 2005 WiredKids Safe Gaming Award. Toontown Online is rated E for Everyone (cartoon violence and mischief) by the Entertainment Software Ratings Board, and carries a monthly subscription fee of $9.95.

October 3, 2005

SAN DIEGO and NORTH HOLLYWOOD, Calif.

PRNewswire

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