Disney patent raises bar on a more uniform hotel, store, theme park experience for more immersive experience

AT D23 EXPO 2017, DISNEY PARKS CHAIRMAN BOB CHAPEK ANNOUNCES NEW STAR WARS-THEMED HOTEL FOR WALT DISNEY WORLD RESORT -- During D23 Expo 2017, Walt Disney Parks & Resorts Chairman Bob Chapek announced plans to create the most experiential concept ever in an immersive Star Wars-themed hotel at Walt Disney World Resort. Dedicated entirely to the galaxy of Star Wars, it will be a one-of-a-kind experience where a luxury resort meets a multi-day adventure in a galaxy far, far away.

“After watching the movie about dinosaurs at the hotel room, user may visit second venue or a theme park. Throughout the theme park there may be multiple television displays, screens or devices, which may recognize when user is in the proximity. For instance, user may be standing in a line waiting to ride a dinosaur roller coaster, where there may be devices that recognize user is in the vicinity. User may be, for example, wearing a communication device, such as a wristband having a tag, a cell phone, a smart watch or any other computerized device that is able to communicate with and/or announce the presence of user to second system.

Having recognized that user is present in the attraction line, the television or screen closest to user may display custom presentation to user as an audio/visual message. For example, the television may display the main dinosaur cartoon character, from the movie user watched at his/her hotel room, saying to user ‘Hi Adam, I hope you enjoyed watching the dinosaur movie, welcome to the dinosaur ride, I hope you have a blast.’ Custom presentation may, in another implementation, include a live character greeting user after the live character is notified that user is in the vicinity. For instance, after second system recognizes that the child is standing in line for the ride, server may notify the live character of the child’s location, enabling the live character to find the child and greet him.

A child may ride an attraction about bugs that has robotic bugs singing and dancing, where the main bug character waves farewell to the child and provides a personalized message.”

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