Walt Disney Co.’s 38,000 union workers in Florida are seeking to reopen wage talks so resort employees can negotiate pay raises from the current contract minimum of $10 an hour.

Negotiations are scheduled to begin Aug. 28, Ed Chambers, president of the workers’ Service Trades Council Union, said in a statement. A committee of employees must give its final blessing at a meeting on Wednesday.

A wage hike would raise costs for Disney at a time when the company’s largest business, television, is coping with a loss of viewers to online video options. Analysts expect the bulk of the company’s profit growth to come from its parks division. Disney is also in the midst of a building boom. Attractions under construction include two, $1 billion “Star Wars” lands in Florida and California. On July 15, the company unveiled plans for a dozen other projects such as a new cruise ship and a “Star Wars” hotel in Orlando.

The world’s largest theme-park operator signed a 5½-year contract in 2014 that allowed workers to reopen wage talks this year. The two sides have until October to reach an agreement on pay or the entire contract could be reopened, including pension and health care benefits, Chambers said in a statement.

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