Hurricane Harvey: Disney Makes $1 Million Commitment to Red Cross

Earlier today, Disney announced that the Walt Disney Company and ABC television station KTRK-TV in Houston will be donating $1 million to the American Red Cross to help people affected by Hurricane Harvey.

Also, to benefit those impacted by the storm, Disney|ABC Television Group will be hosting a “Day of Giving” on August 31. A “Day of Giving” will begin on Thursday morning with ABC local affiliates and Good Morning America, and continue throughout the day on ABC, Freeform, Radio Disney. Across our social platforms, there will be a #DayofGiving call-to-action to donate to the American Red Cross, with those dollars going to benefit those most impacted.

“Our hearts go out to everyone in the devastating path of this historic storm,”

said Robert A. Iger, chairman and chief executive officer, The Walt Disney Company. “It’s hard to fully appreciate the impact, in part because it isn’t over yet. But we know thousands of people have lost everything and now face the daunting challenge of putting their lives and communities back together, and we’re using our unique resources and reach to help those in need.”

Eligible Disney employee donations to the American Red Cross and other qualified organizations involved in the Hurricane Harvey relief effort will be matched dollar for dollar by Disney Employee Matching Gifts: A Program of The Walt Disney Company Foundation.

Our thoughts and prayers remain with the people of Houston and the communities affected by the storm.

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