It took Disney 50 years, but it finally buys Osceola ranch land is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Some links may be affiliate links. We may get paid if you buy something or take an action after clicking one of these.

It may have taken 50 years, but Disney finally convinced one of Osceola County’s pioneer ranching families to sell some of their land holdings.

Descendents of legendary cattle rancher Oren Brown — notorious for refusing to sell his land to Disney for the original theme park — agreed to sell most of their remaining ranch property on Jan. 3 for $11 million.

Oren Brown, a seven-term county commissioner, died in 1993.

‘What’s money?” Brown told Look magazine in a 1971 feature about the Disney boom in Kissimmee. ”It’s only paper, most of it. … I never could keep money. The land, it won’t run off. Lots of people like money, but I don’t care so much for it. I reckon I’m peculiar that way.”

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The Brown estate sold 1,575 acres; the deal closed less than a month after Disney’s purchase of the neighboring 965-acre BK Ranch for $23 million. And just like the BK Ranch purchase, this acquisition is expected to be used for water conservation and wetland mitigation.

Disney paid $11 million on Jan. 3 to buy portions of the nearly 2,000-acre Frank Brown estate land holdings. Disney purchased all of parcel 1 (620 acres) and portions of parcels 2 and 3. Parcel 4 is slated to be a resort development. (Osceola County Property Appraiser/staff edit)

“Because of the nature of the property, it would be a prime candidate for a mitigation bank,” said John Adams, a partner with Central Florida Land Advisors, which was actively marketing the Brown property for that use.

The purchase price was less than half of the cost of the BK Ranch, which had been rezoned for a master-planned, mixed-use development and had active permits from the U.S. Army Corps of Engineers and South Florida Water Management District.

“The BK Ranch was entitled for 3,000 homes,” Adams said. “There were no entitlements on this property, and that was reflected in the sales price.”

The Brown estate owned nearly 2,000 acres west of Poinciana Boulevard. Adams said the nearly 1,600 acres purchased by Disney comprised forested wetland and wetland prairie, which is in high demand for mitigation banking.

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