Disney Cruise Line is altering its alcohol policy, adding restrictions to what passengers may bring onboard to consume during their voyages.
Starting with cruises that leave Sept. 30, Disney Cruise Line guests will be allowed to bring a maximum of two bottles of unopened wine or champagne — no larger than 750 milliliters — or six beers — no larger than 12 ounces — on board at the beginning of the trip and at each port-of-call.
These beverages must be packed in carry-on bags or luggage. They cannot be in checked-in luggage.
Disney’s previous policy allowed folks to bring beer and liquor aboard as long as they carried it on.
“We regularly evaluate our policies and made the change, a Disney Cruise Line spokeswoman said Monday. The new policy “is not unusual in the cruise industry,” she said.
Liquors and spirits, along with over-the-limit wine, champagne and beer will be stored until the end of the cruise. Alcohol packed in checked luggage will be removed and stored until the end of the cruise. Disney said.
Stewart Chiron, president and CEO of Miami-based industry website CruiseGuy.com, said the switch did bring DCL in line with competitors but that he didn’t see this as strictly a money-making move for the company.
“It’s not a question of Disney trying to increase liquor sales,” Chiron said. “Liquor sales on Disney are not on par with other cruise lines. That is not their objective.”
All passengers will benefit from the streamlined boarding times created by the change, Chiron said.
Last month, Carnival Cruise Line started prohibiting passengers from bringing bottled water, soda or other nonalcoholic drinks on board. Individuals attempted to smuggle alcohol using containers for those beverages.
Some people “pushed it to an extreme,” Chiron said.
“You had people that were bringing on cases of water, cases of soda,” he said. “There really is no reason to bring on 10 cases of water.”
Disney Cruise Line, founded in 1998, operates four ships. The Disney Dream and Disney Fantasy vessels sail out of Port Canaveral.