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Pop Secret has become the official popcorn of Walt Disney World and Disneyland.

Its producer, Diamond Meals, introduced Tuesday it has entered right into a “strategic alliance settlement” with Disney.

Pop Secret popcorn can be bought in carts on the theme parks. The Pop Secret model may even turn into the title sponsor of the nightly Fantasmic! Present at Disney’s Hollywood Studios. It additionally plans to sponsor film nights held at lots of Disney’s resort motels.

Diamond Meals plans to promote on Disney-owned channels like ABC Household and the Disney Channel. Retail promotions, on-pack sweepstakes and digital content material creation are all methods by which Pop Secret expects to work with Disney.

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