As previously announced, Disney is gearing up to launch its very own streaming service, Disney+, by the end of this year. The launch will be accompanied by the official opening of the famous “Disney vault.”
Since the 1920, the company has released all their productions as home videos available for purchase for a limited time only before putting them back “in the vault” until a re-release date years later. That will no longer be the case.
During a recent investor meeting in St. Louis, Walt Disney Company CEO Bob Iger announced the end of the marketing gimmick, letting the public know that Disney’s entire library of offerings will be readily available for streaming on the new service.
“The service, which I mentioned earlier is going to launch later in the year, is going to combine what we call library product, movies, and television, with a lot of original product as well, movies and television,” said Iger. “And at some point fairly soon after launch it will house the entire Disney motion picture library, so the movies that you speak of that traditionally have been kept in a ‘vault’ and brought out basically every few years will be on the service. And then, of course, we’re producing a number of original movies and original television shows as well that will be Disney-branded.” All new films by Disney, including the recent Captain Marvel, will also be available for streaming within a year of their release in theaters.
Of course, the new scheme will ensure that folks looking to gain access to the likes of Dumbo, Snow White and The Little Mermaid will subscribe to Disney+. The network’s ability to retain those subscribers will likely fall on the quality of the original programs on offer.
Confirmed original shows include The Mandolorian, a live-action Star Wars-based series directed by Jon Favreau, and a series based on Marvel’s Loki and starring Tom Hiddleston.
Although no announcement has yet been made about the price of the service, Disney previously revealed that it will cost “substantially less than Netflix.”
Sid Philips is a father of two and a loving husband. He currently resides in Pennsylvania and has been a fan of Disney since his parents took him there in 1980! Sid has visited multiple Disney parks around the world and loves each one!
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