‘Black Panther’ outsells all Marvel films in first 24 hours of ticket presales

Film beat 2016’s ‘Captain America: Civil War,’ which eventually grossed $1.2 billion worldwide

Appetite for presale tickets leaves little doubt — Marvel Studios’s next big blockbuster is “Black Panther.”

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The film, which will be released by Walt Disney Co. on Feb. 16, was already one of the most-anticipated movies of the year. It just broke the record for highest ticket presales in the first 24 hours for a Marvel film, according to online movie ticket retailer Fandango.

The previous record-holder was “Captain America: Civil War,” which coincidently is the film in which Chadwick Boseman’s portrayal of the Black Panther first made an appearance on the big screen.

Fandango, which is owned by Comcast Corp.’s (CMCSA) NBCUniversal, didn’t reveal actual numbers for “Black Panther” or “Civil War” presales in making its claim.

What is known is “Civil War” pulled in $75.5 million in its first day in theaters, according to data from Box Office Mojo. The film went on to garner $179.1 million in its opening weekend–the third largest opening in 2016–and $1.2 billion in total worldwide gross.

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Black Panther, created by Stan Lee and Jack Kirby in 1966, was the first superhero of African descent in mainstream American comics.

The character, whose name is T’Challa, is the king and protector of a fictional isolationist African nation, Wakanda, which happens to be the world’s most technologically advanced country.

The film is directed by “Creed” director Ryan Coogler and stars Chadwick Boseman, Michael B. Jordan and Oscar-winner Lupita Nyong’o, among others.

The release of “Black Panther” is expected to be elevated by the increased spotlight and a unified mission to support the film by a Hollywood in which people of color — writers, directors and actors — have felt they’ve been under represented and given fewer high-profile opportunities.

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“When you get the opportunity to see something different or something new or to see something that’s through a different lens, I think that can be incredibly exciting,” director Ryan Coogler told Fandango managing editor Erik Davis . “As a comic book and superhero film fan myself, I feel like we’ve seen a lot at this point. I think that the cultural element of [Black Panther] — and how cultural specificity takes such a big role in the film — that’s what makes it quite unique.”

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“I’m excited to see more [superhero movies], but there hasn’t really been a film about a character like T’Challa before.”


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