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Location-based VR startup The Void announced today it will be partnering with Lucasfilm and ILMxLAB to bring a Star Wars-branded experience to Disney resorts. The new experience,”Star Wars: Secrets of the Empire,” will be coming to Downtown Disney at Disneyland Resort and Disney Springs at Walt Disney World Resort later this holiday season.
Star Wars: Secrets of the Empire will plunge guests directly into the iconic Star Wars galaxy. They will move freely throughout the untethered, social, and multi-sensory Star Wars: Secrets of the Empire experience in a way that allows them to interact and engage with friends, family and Star Wars characters. This ground-breaking experience will open to the public at two new VOID Experience Centers at Downtown Disney at Disneyland Resort and Disney Springs at Walt Disney World Resort beginning this holiday season.
The Utah-based startup is best known for its Ghostbusters VR experience seen below.
Not to be confused with regular, plain-old awesome virtual reality, The Void is referring to its new Star Wars experience as “hyper-reality.” Other than the teaser image above, we haven’t been given a ton to go off of in regards to what these VR experiences will look like, though it looks like it will definitely involve some gun play.
What The Void does is quite unique; the company utilizes its own hardware along with deep integration of the physical space and its VR software so that users can reach out and touch environmental game objects like a wall or railing and actually feel them. It’s a bit of a mix between what you can do with a consumer VR headset and one of those 4D movie theaters where you can sometimes smell what’s happening onscreen or feel temperature changes.
“At The VOID, we combine the magic of illusion, advanced technology and virtual reality to create fully immersive social experiences that take guests to new worlds,” said Curtis Hickman, co-founder and chief creative officer at The VOID. “A truly trans-formative experience is so much more than what you see with your eyes; it’s what you hear, feel, touch, and even smell. Through the power of The VOID, guests who step into Star Wars: Secrets of the Empire won’t just see this world, they’ll know that they are part of this amazing story.”
The strategic partnership with Disney and The Void isn’t a huge surprise. Last month, the startup announced that it was in the current batch of the 2017 Disney Accelerator.
Getting an experience on Disney property has to be the Holy Grail for a location-based VR startup. The Void has been aiming to commoditize VR experiences in a way that doesn’t rely on the renaissance of arcades or convincing movie theaters to convert free space.